The role of a Product Owner can be especially intimidating for those that are new to the role.
Many organizations that are looking to fill the role immediately look to their business analysts.
There are many cases where that transition works well.
However, that is not...
This quote comes from W. Edwards Deming.
Deming was a management consultant who was sending a message to an executive.
Essentially, he was trying to convey that some things need to be experienced and cannot simply be delegated.